- Bombay Blvd
Sisters and co-owners, Siddhi and Riddhi Khara strive to make Borrow It Bindaas your number one fashion stop for your every Desi event need.
Think of Borrow It Bindaas as the Netflix of Indian garments, as it is an online rental service for Indian garments and accessories. Although the majority of their online presence is marketed towards women’s clothing, growing their men’s department is an important goal for the upcoming season.
Siddhi describes the business’ concept as “very organic,” given the fact that most women try never to wear the same outfit twice. Oh, the horror!
But of course, attending family functions and events requires you to look your best and add to that, you always want to wear the latest trends. Unfortunately, dishing out $300 – sometimes much more- for a new sari every month can be a bit daunting for most of us. With Borrow it Bindaas, you can look like a million bucks without actually going bankrupt!
Borrow It Bindaas works like this. First, you choose your design and size – given the library of over hundreds of sarees, lenghas, and accessories, this may be the most challenging part of the process. Once the design is chosen, place your order, and guess what? You get that rental for a nifty five to ten days!
Not only do you get the outfit you chose, but you also get a free second blouse (just in case) and you get your hands hands on the Bindaas Kit. This bonus kit includes pins, bindis, and a special surprise from the Borrow It Bindaas team!
In addition to their site, Borrow It Bindaas has a very fun and informative blog, The Borrow It Bindaas Scoop. The blog keeps you current with the latest trends in the fashion world in Bollywood, which includes following and taking inspirations from fashionistas like Sonam Kapoor and Sonakshi Sinha. The “Looks For Less” column is also a fun way of getting your favorite actress’ look for a steal.
Although clearly aware of the older generation’s reluctance to accept sari exchanges and/or rentals, the Khara sisters don’t fret. Having a clientele that is geared toward a younger audience and a hassle free business model has clearly made Borrow It Bindaas stand out in the fashion loving community.
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